28-07-2016
In five years, content and services billed around $ 121.965 million. Internet, television pay and the film will lead the rise.
The media and entertainment industries in Argentina will grow 8.3% annually through 2020, according to a PwC report that analyzes the main thirteen subsectors in 54 countries. Within five years, the total turnover of air and pay TV, internet access, advertising, film, radio, books, music and video games will be S $ 121,965 million.
In the era of leisure areas that will grow over the next five years in our country are Internet access, digital advertising and TV advertising continues to lead the market of mass ads and audiovisual content.
Here we show an overview of the sector according to the latest PwC report "Prospects for the entertainment and media sector."
I pulled fixed for a better connection, but especially by the expansion of 4G and mobile connectivity, Internet access providers together billed US $ 5262.2 million within five years: Internet access. In 2017, the market for mobile connectivity She will expand at an annual rate of 12.8% - will exceed the fixed and that gap will deepen in the coming years. In 2020, mobile access to bill US $ 3254.3 million and mobile, US $ 2307 million. According to PwC, the penetration of mobile Internet will jump 25 percentage points to settle at 67.8%.
Pay TV and video: The online video providers being as Netflix grow strongly, while the cable and satellite retain and even grow, that is the synthesis of the forecast for this sector. Despite being a mature market, cable TV continue to grow in number of subscribers. It will increase from the current 9.1 million households to 10.1 million in 2020.
Internet advertising: It is the fastest growing, with a rate of 17.6% annually sector. 2020 could bill US $ 865.8 million, almost double that this year. More than half of that number will carry advertising in search engines (ie Google), with US $ 453.2 million (of which US $ 44.6 million will originate in smartphones and the rest in computers ). The video will grow strongly and billed in $ 27.5 million computers and $ 21 million in mobile in 2020. The total investment in mobile (search, display / banner ads and video) will arrive in five years to US $ 453, 2 million (with an annual growth rate of 28%). If the forecast is met, such a volume of notices claim more and better quality on digital platforms offer. "Mobile video will see impressive growth, with an expected annual rise of 45.5% from US $ 3 million in 2015 to US $ 21 million in 2020," said PwC.
Source: La Nacion
