Creacttive

He Marketing of proximity includes to all those actions that have in has the location today of the public potential or target. Find out from over here!

The proliferation of them new technologies around the globe and its apparent penetration in them models of business traditional have created new profiles of customers potential more connected, more informed, more participatory and, especially, more demanding. This role more active of the target to conquer demands that the company think and develop strategies more innovative and 2.0 to get it and, here, is where enters the called Marketing of proximity.

He Marketing of proximity includes to all those actions that have in has the location today of the public potential or target. Find out from over here!

When talking about Proximity Marketing, it is necessary to appeal indisputably to other concepts such as mobility and geolocation, since the consumer of the 21st century is multichannel, which implies a radical change in the paradigm associated with advertising, being essential its adaptation to the main Media with which they interact: smartphones.
An eMarketer study has predicted that by 2018, mobile devices will "dominate the earth": 51.7% of the world's population will use a smartphone, which translates to around 2.561 million users. In Argentina, 10.8 million people have a smarthphone, which represents a 36% penetration in the total cellular market.
Then, and returning to the main topic, what is the Proximity Marketing? They are all actions that focus on the current location of the potential customer, achieving greater effectiveness depending on the objectives of the campaign. Generally, this type of marketing focuses on mobile devices (smathphones and tablets) and has two distinct categories depending on whether the recipient's location is known before or not:

1. Geolocation marketing: the precise position of the customer is known from a mobile with the possibility of geolocation, be it through the web, applications, etc.
2. It interacts with the user not previously knowing its location and "attacking" it in specific locations through codes QR, NFC and Bluetooth.

Now, what are the advantages of Proximity Marketing?

• Provides real-time information on products and services closest to the customer.
• Power local businesses, acquiring new competitive power.
• Increases the effectiveness of the campaigns through a better segmentation of the public.
• Improve customer loyalty from less generalist campaigns and more personalities to local communities as a complement to a global strategy.
• It raises the possibilities of analytics through access to important statistical data about the habits and interests of its clients.

Proximity Marketing is a competitive advantage for SMEs and medium-sized companies in their place of belonging and a fundamental strategy of expansion for big brands.