Creacttive

An increasing number of users spend hours and hours surfing YouTube and watching all kinds of videos, mostly from the tablet or phone. The volume of content for the Internet, as well as the number of companies that use them to promote their products and services, has grown remarkably in recent times.

According to research from Limelight Networks, the advertising investment in online video has grown progressively over other media. It is estimated that in 2016 investment in this type of content will exceed 5,000 billion, while the budget allocated to brands advertising on TV will decrease 3% each year.

It is estimated that by 2019, online videos will win 80% of total Internet traffic. Why this growth? Find out in the next article!

But, What does the "power" of online video mean? What is its added value over other communication channels? According to officials of The Wall Street Journal, the online video audience is greater than that of traditional television with the viral spread of this content through social networks like Facebook, Twitter, Instagram or Meerkat.

According to the Visual Networking Index presented by Cisco, the rise of online videos among Internet is due to the improvement in the quality of Internet connections and increasing the supply of audiovisual content on the network. In this sense, it is expected that in 2019 80% of all Internet traffic are videos.

With the growing audiovisual consumption, companies began to consider online video as an indispensable means to develop the story of a brand. "In the past I could think that the video was something extra, but brands are realizing it is essential. When consumers visit your platform, they do not want to see only pictures and read paragraphs of text, but they expect to be entertained, they want video", explains Kristian Dean, National Content Director of Audi UK.

Source: Puro Marketing and Thinkwithgoogle.com