05-05-2016
In our country 7 of every 10 people bought online ever and the trend is rising since at least 2 persons declared having activities in internet with wishes of purchase, but pursue them.
According to the Global Study on Trade Connected Argentine purchases lean cell, tourism and travel packages, medicines and gifts. Men are most bought on the internet. According to the study conducted globally in the last 6 months they revealed respondents have acquired more durable goods supplies.
The online shopping trends revolve around the showrooming and webrooming. The first is characterized by review products in the physical store and then look online the cheapest option. While the second is to research the product online and then buy in physical stores.
Argentina is the first country in Latin America that more showrooming practiced, followed by Colombia. The categories where most purchases are made are: baby products and children (82%); furniture, decoration or tools (74%); fresh foods (73%) related to fashion and electronics (70%) equipment products.
As for the webrooming durable goods such as technology and mobile (85%), electronic equipment (81%) are much more imposing; furniture, decoration and tools (76%). To summarize, the Argentines like to be informed, compare prices and check they get the most benefit for your money, but time and comfort factor makes shopping online are increasingly high.
Finally, it is important to note that the retail business is becoming increasingly important in the market and in innovation as it provides the ability to check direct prices on the website or mobile application from the retailer. Thus, as comments from other users when making their purchase decision. This opens a possibility for this business to develop in the future.
Source: Nielsen
