08-04-2016
The storytelling mutates towards the storydoing. New marketing strategy which puts at stake the user experience you have in the following note.
Brands begin to think their marketing strategy based on the storydoing to find the differentiating value that distinguishes them. This new form focuses on the user experience to provide unique emotions.
To begin, we say that storytelling is a strategy that seeks by building a history of high emotional content capture, create and maintain a long-term faithful and loyal to the brand community.
Some keys to the success of this strategy are originality, authenticity, defining and transmedia content. But, like everything, the marketing world also making strides and is no longer enough just hearing compelling stories now needed that these too are real.
So what changes is the way to count them. And the storydoing comes to communicate real actions taken by the company, person or brand. The main keys of this strategy are to convey emotional, honest and real protagonists that generate interaction, authenticity and transparency experiences.
This new practice will bring to your business or enterprise easier to make known your brand and more followers on social networks. As users share the content of your page simply because they like and feel shocked and attracted by the announcement.
Finally, the idea is to build a new relationship with consumers where the actions of your brand more transparent show and help establish the recovery of confidence that many users have lost due to the amount of false information found on the web.
Source: Synapse
