30-01-2017
The explosion of the internet and new technologies to the length and breadth of the country has not only changed the traditional model of consumer products and services, but it also has allowed small and medium-sized enterprises without many resources to exploit the digital world and generate a competitive advantage over the rest.
In this regard and taking into account that approximately 46% of the world population "lives connected", knew that many tools of what is now the giant monster of Google would run to exponentially grow local economies, niche that Adwords was transformed into a low budget solution to increase the ROI of the actions.
From business local until big companies used the benevolence of Google to make grow their business. How can you help Adwords to generate exponential benefits? Do click on this note!
But what is Google Adwords really and how does it work?
Adwords, on time, is an ad platform that appears either in the traditional search engine (Search: above and below organic results with a short description that says "AD" in green) as well as in third party sites that Have allowed their access. Ads can have various formats (text, images / banners, videos, etc.) that automatically adapt to any type of device and target an audience previously targeted by the advertiser (distinct and precise targeting types).
Adwords works from keywords or keywords that are awarded when building the ad and have different costs depending on the traffic each has. The main advantage of this tool is that it is ONLY PAY PER CLICK made, that is, whenever a consumer was interested in a product / service and clicked on the advertising piece.
Another of the great benevolences that brings Adwords is the reduction of investment and the possibility of keeping it controlled daily, without incurring unnecessary losses of money and reaching massive audiences. In addition, this platform offers an intuitive analytics system to measure how many people saw the ad (impressions), how many clicks, how many of those clicks generated sales (conversions) and how they are working based on the design that was implemented (CTR) between Other metrics.
If you are a small or medium business owner and want to expand your networks to other areas, please tell us your idea in CREACTTIVE and we will design the campaigns that best match your goals.
