03-12-2015
Cisco estimates that by 2016, every second share about a million minutes of video. Social networks are more platforms chosen by users and brands to share their videos with the digital universe.
Several experts say that 2016 will be the year of social video. The impact of this tool is increased further when messages sent to consumers, achieve more engagement or create messages for users to share with their contacts. What weight growth in online traffic is?
Brands are increasingly investing in video, either by creating their own content or positioning in the videos of other users through advertising. Only on YouTube, which is the channel most used by manufacturers and users, buying ads for 2015 grew by 200%. The key is to find ways of entering the video market through innovative marketing and attractive proposals.
Another important fact is that users, in his capacity as prosumers, not just want to sit and watch videos, but also produce themselves. Now brands are competing with other brands, but also with other Internet users. According to Cisco, it is estimated that by 2016 video will account for 80% of the overall network traffic.
Facebook statistics also reflect this unlimited growth: the number of videos that people upload to social network has grown globally by 75%. While on YouTube, the number of consumers who engage in videos grew 60% yoy, and the number of users viewing content did by 40% yoy.
One of the latest videos that began circulating on the Web it features an elder eager to gather the whole family at Christmas, appealing to emotions and feelings (key to increasing viralización all content). Look at the video:
There is no doubt that Social Video Marketing will star in 2016, and perhaps also in the coming years. Brands will have to deploy all their creativity to viralizar content with this powerful tool.
Source: Puro Marketing
Cisco estimates that by 2016, every second share about a million minutes of video. Social networks are more platforms chosen by users and brands to share their videos with the digital universe.
