29-03-2016
Snapchat is a mobile application created in 2011 by Evan Spiegel and Bobby Murphy. Used to share photos and videos that last only 10 seconds in the network once someone has seen them.
The application was born in an attempt to find a new form of communication more fun and personal. Thus, created Snapchat available for IOS and Android devices that allows you to add contacts and send them messages in the form of photography and video. The interesting thing about this application is that the content is removed in about 10 seconds once someone has seen.
In addition, if you are interested in the promotion in social media you can take advantage of the speed, creativity and customization that gives us this app with more than 100 million active users. With Snapchat you can play over time if you like to maintain fluid communications with your audience this tool is essential, since it allows you to create limited time promotion strategies. In addition, part of this communication can segment since the app allows you to decide which users to send you messages.
Currently, Mc Donald´s was the brand pioneer in advertising through this application. It allows brands personalize your messages by means of filters created by location called Geofiltros.
While the audience that consumes Snapchat is still very young (ranges from 14 years to 20 years), but if audiences in Argentina behave as happened in the United States will soon age, will increase the number of users and the diversity of its members.
Source: Shopify
