Creacttive

A fan is that is prepared and awaits any news or new product that will develop the company.

Most companies care only sell their products and increase the number of customers, but often do not care about keeping or stop to assess the quality of them. In reality, what it is not to have only customers but to build loyal, unconditional and brand advocates profiles. These are often called fans.

Thus, the client is a person who consume our product at a certain time and there ends the relationship. But the relationship established by a fan is branded affinity closely follows everything related to this and defends it where necessary, are the real consumers happy and confident.

Moreover, the strategy of a brand that only looks more customers will focus on the characteristics of the product and its price. While those brands that pursue a community of faithful followers and unconditional followers achieve that they provide the necessary value needed by the brand. For that every action taken by it must be inspiring, motivating and should reinforce the feeling of belonging to the consumer.

Finally, we leave some tips to turn your customers into raving fans fans:

Be nice. The first step is that your brand show its best face to get connect with your audience and potential fans. Show accessible. Brands must enable all the necessary channels for active and fluid communication with his followers. Be authentic and transparent. Every brand must have a defined style with unique qualities and must communicate the values, culture and people behind the brand. Build trust, have a human side and be humble. This is a virtue recognized by people seeking to identify and get a good feedback when they consume a product.

Source: Puro Marketing