13-05-2016
Growth Hacking is a set of techniques of marketing online that allow you to accelerate the process of business growth at a lower cost with practices little usual.
This trend became popular in the United States between the start-ups because it allowed them high growth with low cost. The practices of this new phenomenon allow accelerate growth at a lower cost with unusual techniques based on trial and error, web analytics and product development.
First, the function of growth hacker is to analyze all activities carried out by the startup, has an analytical profile that calculates the level of success of each actions taken by the company on social networking sites and attract more users. Another of his qualities is curiosity, always looking for new techniques to get better results. They are also skilled in various airlines and specialize in certain aspects of them.
The most commonly known techniques are now: The Freemium model, which is to offer a free version of your product temporarily. The gamification, one of the buzzwords in the world of digital marketing, which is to create small games within the products that attract attention and encourage users to perform certain actions that the company seeks to do. For example, invite other users or connect your account with social networking company.
To conclude, we can say that the hacker growth are specialists starups growth. Since we are responsible for analyzing a product, redefine its characteristics that can generate more growth and distribute channels and actions to achieve a high number of impact with very little budget. While this movement is already known in the United States, Latin America need to start working it to achieve a quantum leap in digital strategies for brands looking to grow in the digital world.
Source: Inbound
